Communication Diagram Sender Receiver Feedback. The sender message channel receiver smcr model of communication is an expansion of the shannon weaver model of communication david berlo created this model which separated shannon and weaver s linear model into clear parts in 1960. Ask the receiver to send feedback that confirms your communication succeeded.
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After generating an idea the sender encodes it in a way that can be comprehended by the receiver. The nine components of the basic communication process for example context sender encoder message channel decoder receiver feedback and noise. Basically the purpose of communication will be success when receive massage by the receiver.
It has been expanded upon by other scholars.
This model also highlights the role of cues in impacting our messages. In many cases the communication fails its purpose for the simple reason that the receiver is not able to decode the message properly. Become a model communicator. This article throws light upon the five main processes of communication.
